BPW infomobil hits Ireland

The BPW “infomobiz” (roadshow to you or me!) rolled into town recently as part of the German company’s quest to become the number one trailer axle and suspension supplier to end users here in Ireland. Noel Shine spoke to Eamon McGurren, B.P.W’s Irish sales engineer at Transway Spares Ltd Clondalkin as a training course was in progress inside the aforementioned infomobil.

BPW provides free training courses to all its customers to demonstrate the correct maintainance and servicing procedures of our axle and suspension systems. This tour includes the new ECO plus axle which has unbeatable product quality, so much so that BPW are offering a five year unlimited mileage warranty on it.” Eamon tells me the hushed tones that sales enginers usually employ when speaking of certified top drawer product. Who are we to argue? BPW’s sales have increased a staggering 116% since 1997 and one presumes given the quality of the new ECO plus axle system that in 2003 those sales statistics will have reached stratospheric proportions.

The training sessions on board the state-of-the-art infomobil are presented by BPW personnel Paul Billson, Karl Marex and of course Eamon McGurren. This trio engaged their class/audience with good banter as well as sound practical advice. This hands on approach is complemented very well by an audio visual display which only reiterates what the engineers have outlined already. The day I visited the infomobil those who attended the course (from all parts of the country on behalf of their employers or on their own behest) were all suitably impressed with the presentation, the presenters and also the product - notably the new ECO plus axle - with some describing is as “revolutionary”. Mechanics are not gererally given to sensational pronouncements vis-a-vis product development so this description of the new system implies that there is substance behind the hype.

Eamon McGurren himself has always maintained a preference for BPW product going back to his previous “existence” as an engineer with East West Transport - a career there which stretched back over twenty one years and now having worked with BPW Ltd for a few years is clearly exited at the in-roads the company has made in the Irish product. As I part company with the affable northerner he expresses the desire to bring the infomobil back to Ireland next May. Watch this space.