A new brand name for Iveco engine division

Iveco, the world’s largest manufacturer of diesel engines over 70hp, has launched a new brand for its engine business unit, to be known as Iveco Motors. Iveco produces over 1,000 engines every day for use in applications ranging from boats to buses and trains, as well as in its own range of commercial vehicles spanning the 2.8 to 44 tonne market sector.

The creation of Iveco Motors demonstrates the company’s ambitions to work more effectively with its external customers, in view of the fact that 60 per cent of its engine production is for sale to customers outside the Iveco Group.

Jose Maria Alapont, chief executive officer of the Iveco Group, explained: “The new Iveco Motors brand strengthens the image of Iveco’s engine production, which is now approaching 400,000 units a year, with a range that is already on the cutting edge worldwide for its outstanding technology.”

Riccardo Tardi, vice-president of Iveco’s Powertrain division added: “The company’s decision to create Iveco Motors is also linked to the complete modernisation of our entire engine range, from the light Sofim HPI, to the medium-duty NEF and tector, and the heavy-duty Cursor engines, as well as the “V” engines for special applications. These environmentally-friendly engines offer customers outstanding performance and excellent quality, coupled with economic fuel consumption - a complete package which adheres to the most stringent global emissions standards.”

He continued “This demanding process of renewal, which has drawn on Iveco’s engineering expertise in this field, was undertaken with the goal of having a product that would adapt to the most varied applications: commercial vehicles and buses, agricultural machinery, rolling stock, industrial equipment and power generation.”