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Schenker is set to soar in ireland
Schenker Stinnes Logistics is one of the worlds leading integrated
logistics providers employing some 38,000 people globally. Director Paul
Hyland gave Irish Trucker an overview of its Irish operations.
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Schenker Stinnes Logistics was represented in the Irish market by its
own office and leading freight forwarding company Intercontinental Cargo
until 2001, when the multi-national bought a 75 per cent stake in the
family-owned Irish company.
At the turn of the year Schenker completed the acquisition by buying out
the remaining 25 per cent, heralding its arrival as a fully-fledged subsidiary
of the worldwide, integrated logistics provider.
On acquiring a 75 per cent stake in Intercontinental Cargo four years
ago, the Irish management team at Schenker was faced with the challenge
of integrating a small, family-owned, successful freight forwarder into
Schenkers worldwide network. That took some time and took
a lot of work and effort to get the company performing to Schenker standards.
Consequently, we werent as aggressive in the marketplace as we should
have been during that time, he affirmed.
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In Ireland Schenker as an organisation is under represented given
the global and European scale of the organisation. One of the tasks I
have is to raise the company profile and grow the business in Ireland,
he added.
Now with its systems refined the company is actively seeking
to grow its Irish business. Our systems and reporting mechanisms
are now the same as any Schenker company around the world. We are now
in a position, where we can actively sell the business in Ireland with
complete confidence, he continued.
Schenker offers road freight services to and from the rest of Europe,
air and sea freight services as well as logistics services. We would
also offer peripheral services such as supply chain management, fairs
and exhibitions etc, Paul added.
The companys European hub for land transport is currently being
developed and will open in Cologne in early spring. We are very
excited about the new hub. Previously, we had individual bi-lateral arrangements
with partner countries. The European hub will be operated and managed
by our product management people in head office, which we are very excited
about, he enthused.
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For land transport Schenker predominantly ships through Dublin Port.
For sea freight we use either Dublin or Cork and for air freight
we use Dublin, Shannon and Cork, Paul elaborated.
Schenker offers full and part load door-to-door services anywhere in Europe.
Because of the strength of the Schenker organisation in Europe,
we can reach every post code in Europe for both full trailer loads and
groupage. Schenker has invested in its infrastructure right across Europe
and we are confident we can go anywhere.
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Schenker uses the services of a number of well known haulage companies
based in Ireland in executing its over land deliveries and collections.
I would be loathe to mention particular companies in case I would
leave somebody out, but we would deal with a number of the leading haulage
companies in the country, Paul revealed.
Small can also be beautiful, according to Schenker. We
would also use a number of smaller operators who would work for us on
a local basis doing deliveries and collections, he noted.
He added: The smaller operators can offer niche services
to us that the larger operators may not concentrate on. They provide a
first class service to us.
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Declan
Watchorn - transport/warehouse supervisor
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Schenkers sub-contracted hauliers must meet certain criteria, before
they are included on the preferred suppliers list. Paul elaborated:
There are certain criteria, which a sub-contractor must fulfil before
we can start doing business with them.
He continued: Firstly, we make sure they are a reputable firm and
have all the necessary forms of insurance. At the end of the day, we are
talking about transporting our customers goods, not our goods. It
is up to us to carry out back ground checks etc.
In that vein there is an onus on the haulier to offer high levels of customer
service. The haulier is the public face of Schenker. We place a
lot of responsibility on the haulier and I would say our hauliers are
excellent in that respect.
We have a huge dependency on our sub-contractors. They are extremely
important to us. In some cases it seems they are actually part of the
company, we are close to them, he added.
In Europe Schenker has its own extensive fleet of vehicles to execute
deliveries and collections. These vehicles advertise the Schenker brand
throughout Europes 25 Member States and beyond.
Heightening Schenkers profile in Ireland is one of the challenges
facing Paul and the team. We need to heighten our profile in Ireland,
given our position in Europe. Everywhere you go in Europe you will meet
a Schenker vehicle, but in Ireland many people havent heard of Schenker.
To that end the company has employed a number of sales personnel to get
out there and spread the Schenker Gospel. It is up to us to get
the message across that we are part of a global network. If we can achieve
that, it will help us to grow the business in the future.
The company will be targeting importers and exporters big and small
-across all industry sectors. You cant become an international
freight forwarder of Schenkers stature, without dealing with many
of the leading blue-chip companies. Equally, many of our existing customers
would be small and medium sized enterprises. We want to develop both sides
of the business, he opined.
Schenker services a host of industry sectors. There are various
sectors in which Schenker is very strong. In Europe, particularly in Germany,
the automotive industry would be a huge part of our business. But we are
general freight forwarders and will carry almost anything, he noted.
The company is particularly strong in the semi-conductor business right
across the organisation. By its very nature, the semi-conductor
business is predominantly air freight, but we would do local collections
in Ireland for onward delivery by air, Paul confirmed.
On a global scale the Irish market could be likened to a drop in the proverbial
ocean, which means Paul and his team of 28 staff in Ireland are multi-disciplined
across a wide range of industry sectors.
However, at corporate level the company has teams of specialists who focus
on growing particular industry segments. He noted: Schenker would
have people at head office who are responsible for growing certain industry
segments.
The companys activities are controlled from headquarters at Santry,
Dublin 9. We have an office in Shannon, but Santry is the head office,
he mused.
With Irelands economic fortunes on the rise once more, Paul is confident
that Schenker will significantly increase its presence in the market in
the medium to long term.
That could spell good news for the companys hauliers. We have
a number of operators working with us and as we become more successful,
I would hope that they would grow with us. We like to stick with the local
guys, where possible, he concluded.
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