Annesley Williams: The name says it all july 2006

When someone mentions Annesley Williams, they immediately think of top quality new and used Mercedes-Benz cars, such is the standing that the Dublin based company have in the motor retail trade.

Annesley Williams Ltd has been synonymous with the Mercedes-Benz marque since the company was first established in 1979. Managing Director Jim Williams has built a successful company over the years and one that continues to grow on an annual basis, while the company also has the Mazda franchise.

Greg Moore has been Commerical Vehicle Sales manager for a number of years now

Jim now has his son Jeff at the helm in the capacity of General Manager and with a dedicated and reliable staff behind them, Annesley Williams Ltd look set to be at the forefront of their field of expertise for some time to come.

Irish Trucker magazine spoke to Commercial Vehicle Sales Manager Greg Moore about how their Light Commercial division is thriving and what is new in the market this year.

Situated on the Old Airport road in Cloghran beside the M50 and the Airport, Annesley Williams’ location has helped them offer a friendly relaxed atmosphere away from the hustle and bustle of city life.

“Our location has not been a deterrent in any way to people that live all over the city. Indeed many of our customers are from down the country,” said Greg.
This year has begun brightly for Annesley Williams Ltd as they had their best 1st quarter for the past six years and Greg revealed that an amalgamation of new models is the main reason for the upsurge.

“Yes, we certainly had our best 1st quarter since 2000. The reason that year was so good was due to the new millennium, but this year’s sales can be contributed to a number of new models that have been received with a positive response by our customers,” he added.

The Annesley name is synonymous with Mercedes-Benz

Indeed, customer satisfaction is what the group has built their reputation on and has seen them last the test of time. One of the options that Annesley Williams offer their customers are; from their extensive demonstrator fleet, they offer customers the opportunity to test drive the car of their choice. For convenience, test drives can be arranged by appointment at a time and place to suit customers.
“The customer is the most important person when it comes to selling vehicles and they have to be provided with every possible incentive that there is, while feeling relaxed and comfortable in the surroundings of our premises.

“At Annesley Williams, our showrooms convey a warm, friendly and personal atmosphere which our customers find inviting. Every person who buys a vehicle from Annesley Williams can be sure that he or she will enjoy the best attention and customer service,” revealed Greg.
As part of the professional, high quality service, they offer the latest diagnostic equipment used by factory trained technicians, while replacement cars can be arranged at low rates. An Airport delivery and collection service is also available to all customers.

A section of the light commercial range on display at Annesley Williams

At Annesley Williams, they have experienced sales personnel with extensive knowledge of Mercedes-Benz, offering expert advice backed by an efferent, courteous and friendly approach that is the hallmark of the company’s car sales operation.
Annesley Williams also carry a wide range of genuine Mercedes parts and together with Mercedes their aim is to provide customers with fast, efficient parts supply. There is a wide range of Mercedes accessories available directly.
“In July, a new Mercedes Sprinter van will be on the market and already we have had great interest. This is an all new product and we expect people to embrace that,” he added.

The Sprinter has consistently changed the face of vans – and it continues to forge ahead with further improvements. Today, the Sprinter leads the way in the fields of economy and with innovations such as the optional Electronic Stability Program (ESP).

The state of the art premises offers a friendly atmosphere to all potential customers

Annesley Williams are renowned for the quality of their used cars. Each car comes with a Mercedes-Benz warranty. Prior to sale each car is fully serviced and prepared to the highest standard.
Their state-of-the-art showrooms can hold up to 43 new vehicles at any given time, which helps cater for the 17 different Mercedes models on the market at the moment.

Annesley Williams Ltd recently purchased an acre site adjacent to the premises, which is currently being developed into a compound for the ever increasing number of new and used vehicles at their disposal.
“We are currently developing the new land to help cater for the vast amount of vehicles we have on show. The good name of the company precedes what we sell and that has always been the case.
“Jim has a good personality and he has instilled that in all his staff. The good name goes hand-in-hand with the trade. Sales have been very good and we are hoping to continue that for the remainder of the year,” stressed Greg.