The ideal partner

Dublin-based Terry Lilly Commercials is the ideal partner for anybody in the market for a commercial vehicle of any make or specification. Perfectly located on North Road, Finglas, Dublin 11, 500 yards off Exit 5 from the M50, this is Ireland’s largest independent commercial vehicle dealer and the fact that TLC has no vested interest in any particular manufacturer allows them to concentrate on looking after customers first and foremost.

In November 2003, Terry Lilly Commercials moved to a new strategic HQ on Finglas’ North Road. The relocation was certainly an inspired decision as business has doubled during the ensuing three years and the north Dublin outlet is going from strength to strength as the nation’s busiest independent dealer.
The move to a custom-built, state-of-the-art 36,000 square foot premises in Finglas represented an emphatic vote of confidence in the light commercial vehicle sector on behalf of the company directors, whose confidence has been rewarded in a major way. Sales manager Barry Dunne describes the move as “a massive success”.

Terry Lilly Commercials’ ability to service its customers remains unparalleled. Firstly, the company boasts 17 years’ experience in the commercial vehicles sector exclusively; secondly, they now operate out of a prime location with inordinate amounts of daily passing traffic to supplement a burgeoning existing client list; thirdly, TLC’s independence allows them to find a solution that is ideal for the customer, resulting in optimal customer satisfaction for each and every transaction.
“By remaining independent, we can supply every make of commercial vehicle,” Barry confirms. “We are the largest non-franchised commercial vehicle dealer in the country, selling over 800 commercial vehicle units during 2006, between jeeps, vans and trucks up to 7.5 tonne.”

Terry Lilly Commercials’ catchment area comprises the capital predominantly but they also sell regularly into bordering counties Louth, Meath, Kildare and Wicklow – and sometimes further afield. To what does the sales manager attribute the resounding success that followed the switch? “Obviously, the location is a major factor as we’re now in a superb strategic location just off the M50. We are also able to carry a much larger range of stock now and this has obvious benefits as people can come in and look at the vehicles and test drive them.

“We’re also selling more 4X4s than ever before and this has contributed towards the growth in business. We have opened a dedicated Terry Lilly 4X4 Centre, specialising in four-wheel drive jeeps and crew cabs. These are proving extremely popular and, again, our status as an independent dealer allows us to source the exact model to fit in with customer needs and expectations.”
Needless to say, Terry Lilly Commercials sells a vast range of makes and models in accordance with customer requirements. As Barry notes: “Often the customer dictates to us what he wants and we can sell him/her that exact vehicle. Or sometimes, if they aren’t sure, we have the knowledge of the market to be able to recommend to them the exact model that we think would suit their needs. We aren’t limited or tied down in any way. For example, we won’t hesitate to switch makes on trade-ins or to suggest a cheaper model that will give the customer the exact same result. We operate with complete freedom and this means that the customer comes first every time.”

Terry Lilly Commercials also offers a full range of contract lease, lease purchase and hire purchase services and up to 70% of their custom is repeat trade. Employing a total staff of twelve at present (including a team of experienced and fully-trained technicians), the business seems likely to grow further as a result of the exceptional range of vehicles available from its perfect location.
Another key selling point is that the vehicles are all available immediately, as Barry reveals: “We have substantially broadened the range of commercial vehicles we sell and we’re now carrying a lot more stock than ever before. We have as many different makes and models of new vehicles as possible on display here at any given time as well as up to 100 pre-owned vehicles. When a customer orders a van, jeep or truck that we don’t have in stock, we will have that vehicle here ready for delivery as quickly as is humanly possible.

“We can provide tradesmen, couriers - or anybody else who needs a commercial vehicle - with exactly what they need. We are perfectly placed to compare everything on their behalf and offer them the best possible solution from everything that’s available. Most of our customers would have a wide variant of makes in their fleet and this ability to mix and match for specific jobs can lead to substantial savings.”

An extensive multi-marque operation, Terry Lilly Commercials has built its extraordinary success on a policy of delivering the highest imaginable levels of customer service in all aspects of its business from sales through to a strong after-sales product. As a dedicated commercial vehicle specialist, the cutting-edge dealer is acutely aware of the needs of its vast customer base and these are always addressed in a wholly open, friendly and professional manner. A personal service is guaranteed throughout the lifetime of the vehicle and the company prides itself on an exceptionally high level of customer retention.

The full range of services available at Terry Lilly Commercials includes the supply of new and second-hand commercial vehicles, contract lease and maintenance for the business user, hire purchase, financing and leasing, as well as full parts and service facilities. All new vehicles are covered under manufacturer’s warranty, while the pre-owned models will include a generous dealer warranty and are all fully DOE-ed, serviced and valeted before leaving the North Road premises.
By offering the widest possible choice of LCVs from its resplendent new headquarters, and with an unrivalled pre-transaction and back-up service to boot, Terry Lilly Commercials is a perfect partner for any commercial vehicle user in Dublin and beyond.