All repairs Wrecktify(ed)

We all suffer it at one time or another, unfortunately crashes are a common occurrence in modern day society, but in the majority of cases, vehicles can be repaired and at Wrecktify Ltd, the smallest ‘tip’ is treated with the same care as major car or truck damage.

The 'double booths' at Wrecktify enable a faster efficient service to be carried out

David Pluck is the managing director of Wrecktify and he took time out from his busy schedule to speak to Irish Trucker about the success of the business and how it has edged ahead of its rivals in recent years.

The crash repair industry is a highly specialised area and all personnel must be highly trained in their field of expertise. However, Wrecktify is not just about crash repairs, but the company also do specialised respraying jobs and have an impressive client list.
Situated just off the Naas Road at Old Milltown, the business has been in operation for the past 13 years, while David has 25 years experience in the industry and he revealed that the move to their new premises made good business sense.
“We were based in Clondalkin before this but moved about five years ago. I bought a site just off the Naas Road that comprises of 5,000sq ft, of which a quarter of an acre is covered under concrete, so there is plenty of parking,” said David.
Most companies rely on a major advertising campaign to attract business, but he admitted that his business has been built on ‘word of mouth’.

Wrecktify MD David Pluck with Workshop Manager Damien Moore

“Advertising is not something that has been used much to promote the business. One job just leads to another and that is how the customer base has expanded. We pride ourselves on doing a good job and if that level of service can continue, hopefully more and more work will come in. We are extremely busy at the moment, but no job will be turned away.”
With a client list that includes Reynolds’ Logistics, TOP Oil, Joe Harris Light Commercials, Mercedes and Kingsley Transport to name just a few, it would be understandable if Wrecktify were to turn away some ‘smaller jobs, but that is certainly not the case.
“No matter if it’s the smallest scratch; we will give it the utmost attention, because everyone is a valuable customer that will be treated equally. We go that bit extra in terms of attention to detail and that gives more quality to the finished product.”
Wrecktify’s customer base is not the only area in the company that continues to grow as the premise has also seen many changes, while there are plans for a new office and canteen in place.

Members of staff Piotr Morochow and Adrian Whelan at the pulling jibs of Wrecktify

Like all businesses, a reliable work force is needed to keep the high standards maintained and David is fortunate to have such employees that are well trained and dedicated to their job. In his role as workshop manager, Damien Moore ensures that the operation runs smoothly.
“I’m lucky to have such a good staff and without Damien and the rest, the business would not be as successful as it is today. A reliable staff is essential to the running of any company.”
Wrecktify has an emphasis on quality, price and timing, which has seen the profile of the company rise over the years and the company MD believes that the quality is worth paying for.

“We use hi-solid and water based paints and go that extra bit more than some of our competitors, but our main aim is to provide a quality service and ensure that the vehicle, whether it be a truck or car, repaired as new. In regards to trucks, it is important for our customers to have their vehicles back on the road as soon as possible and we try to keep them for the minimum time possible, although there is no way we will rush a job either,” he stressed.
VOC legislation and changing refinish materials have meant that many body-shops have recently invested in, or are in the process of considering a new spray booth. It is an essential piece of kit for anyone serious about their involvement in the refinish market. But while many body-shop businesses have agonised over the investment required others have quite literally seen this as an opportunity to take their business on to a whole new level.
Wrecktify has made this leap and have installed a double commercial spray booth, which has added to the success of the business considerably.

David looks for the right colour at the paint mixing systems department of Wrecktify

At one end of the spectrum is a successful car repair and refinish operation with it own standard booth. This tends to specialise in prestige work and has established a strong niche with marques such as Mercedes, BMW and Rolls Royce. In the middle ground the business tackles lots of van and light commercial vehicle work as well as more off-beat paint jobs such as limousines. At the top end Wrecktify also specialises in the repair and painting of trucks, heavy commercial vehicles and coaches.
David spent a considerable time assessing the commercial booth options available before he eventually settled on Guangli booth from his long time supplier Vinny Byrne. He says, “We found that the Guangli booth not only offered outstanding value for money, but also that the team at Vinny Byrne were able to tailor the design to fit into our premises.”

He adds, “This was very important because of the space we had to work within and the particular requirements we had in terms height and dividing doors. The new booth is opening up new markets and business possibilities to us all the time. It means we can turn jobs around much quicker and produce a finish that offers the very best in quality and durability.”
Even the most unusual jobs are catered for by the firm and customers can have the piece of mind that Wrecktify is fully insured to cover all eventualities, while it also has the necessary licence to perform its business competently.

Wrecktify is a burgeoning business that is focused on improvement and delivering an even better service to its customers, if that’s possible and with David driven to succeed, who’s to stop this company from reaching its goal in the foreseeable future.