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Boyriven bowled over by hugh CV Show interest in new
products
Pan-European truck parts giant Boyriven was bowled over at the interest
shows by a constant stream of visitors at this years Commercial
Vehicle Show in its latest three product lines.
These included:
Dynatex Protector - which armours curtain sides
Boyrivens FIT range of roller shutter doors (including the Elite
super-tough and Husky/Isolite insulated versions)
The Comptech strong-but-light panel material
A succession of visitors tried their best to cut through Protectors uncuttable
self-adhestive wire mesh reinforcement, while former worlds strongest
man Geoff Capes pitted his strength against a FIT Elite door, showing
that it could take the roughest of treatment from the biggest of drivers.
Also on the stand were two impressive displays of the revolutionary Comptech
material shown as lightweight versions of both traditional flush doors
and a roller shutter door. The latter looked stunning when closed as,
being made of a single panel, it offers a completely smooth finish.
Richard Everist, general manager of Boyriven UK said: We had about
a dozen members of staff on the stand and were just bowled over by the
huge response we got from the show as everyone was kept busy talking to
visitors about our exciting new products through each of the three days.
Wed gone all out to get the most out of the show, ranging from advertising
in the NEC toilets to direct-mailing customers and prospects beforehand,
having special videos made and getting Geoff Capes on the stand, and it
paid off handsomely. Several new orders are now in the pipeline, so although
were all exhausted after the event, its been very, very worthwhile.
Were still sifting through hundreds of contact details we were given.
What a response!
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