Brityrex International 2007 up and running

The UK tyre industry welcomed the return of its own exhibition when Brityrex International was staged in May last year. Following the success of the show, the organisers - ECI International - lost no time in confirming that they would be running another event in 2007.

Because of anticipated demand, the new show will be held at the G-MEX Convention Centre, Manchester, where more space is available. And early activity appears to bear out this optimism, as ECI International reports a number of early bookings, despite the fact that the official sales campaign has yet to get into gear.

"We are pleased with the numbers of bookings and enquiries that we have received," says ECI Director Rowena Suthers, adding; "especially as they have come from all over the world and from all sectors of the industry."

These early bookings are a bonus, as ECI is preparing to launch its marketing campaign. This will involve the formation of a Steering Committee, which will meet regularly to discuss initiatives aimed at maximising exposure for Brityrex International. The Committee members will come from all sectors of the industry and will be headed up by the organisers and the NTDA, which has pledged its support for the exhibition.

Of course ECI International will continue its policy of advertising in all major trade publications worldwide, as well as a full programme of PR and promotions. The company will also be exhibiting at this year's Reifen show in Essen, promoting not only Brityrex International, but also ECI's other shows - Tyrexpo Asia (September 2007 in Signapore) and the new Tyrexpo Africa (May 2007 in Johannesburg).

"Experience has shown that there has been a significant cross-over between our events in Singapore and the UK and the addition of our new show in South Africa will add yet another dimension" explains Rowena Suthers, making the point that the tyre industry is becoming increasingly global.

"When we at ECI re-introduced Brityrex International, we were convinced that there was a need for a dedicated tyre industry show," says Rowena Suthers, "but the reaction to the last event and the advance interest in the 2007 show has been even greater than we anticipated."