LDV launches Maxus Platinum range to combine style with practicality

Recognising that for many owners of small businesses their van can often be an extension of the lifestyle they aspire to, LDV, the UK's specialist light commercial vehicle manufacturer, have moved their products up a gear with the introduction of the Maxus Platinum range.

Unveiled at the 2006 Commercial Vehicle Show at Birmingham's NEC (Hall 5, stand number 5431), Maxus Platinum range vans bristle with features that will have strong appeal to owners who really want to make a positive statement about their business and themselves.

There is a Maxus Platinum model in both long and short wheelbase variants, at all three weights (2.8t, 3.2t and 3.5t) and in both roof heights. Standard features are:
* Alloy wheels
* Metallic paint
* Air conditioning
* Steel bulkhead
* Privacy glass
* Electric windows and mirrors
* CD player
* Driver's airbag

The specification can be further enhanced by the addition of two option packs that can be purchased separately or together.
The Safety and Security pack costs £550 and includes an adjustable driver's seat, anti-lock brakes, passenger airbag (the driver airbag is standard), perimetric alarm and front fog lamps.

An adjustable driver's seat is also part of the Professional Trade Pack priced at £450 and which adds Hexagrip flooring with load lashing eyes, a multi-wall lining kit and a rear step.
Purchased together the two packs cost £900.

LDV Marketing Director Steve Miller described the Maxus Platinum range as: "likely to be very appealing to small business owners who want to send a clear signal to their customers that they are professional and successful in their business life.

"Our research has clearly shown that many of our customers want to combine the need for a van as an essential business tool with the wish to have a vehicle that looks stylish and offers a great driving environment. The Maxus Platinum range satisfies both these needs and at a price that represents exceptional value for money.

"A typical example would be a Maxus short wheelbase, low roof model finished to the Platinum specification at just £12,495. Add the two option packs and you get a superbly equipped and very practical vehicle at just £13,395 - and inclusive within that price is the 5 year, 100,000 mile non transferable manufacturers warranty. With the Platinum range sold through a dedicated and specialist commercial vehicle network we believe this to be the leading overall customer proposition available in the market today ."