Nissan improves its ranking as a Global Green Brand

30/06/2014

Nissan has improved its ranking in Interbrand’s annual Best Global Green Brands Report, moving up to fourth overall from its fifth-place showing in 2013.

Interbrand's Best Global Green Brands report examines the gap that exists between a brand's environmental performance and consumers' perceptions of that performance. Ford has taken top place this year, with Toyota relegated to second and Honda coming in third.

The survey cited Nissan’s leadership in electric vehicles, ambitious EV infrastructure plan and its support for the sustainability goals of governments. By ranking fourth in 2014 Nissan improved on its strong showing last year when it moved up 16 positions to crack Interbrand’s Best Global Green Brand Top 10 for the first time.

“More and more people want to buy products from brands that come from organizations they trust and believe in,” said Roel De Vries, Nissan corporate vice president responsible for Global Marketing, Brand and Communications. “Best Green Global Brands is a reflection of everything that we as a brand do to make the world a better place. That we are recognized this year as among the best is a confirmation we are on the right path.”

Electric vehicles (EV) offer no CO2 during operation and are widely recognized as eco-friendly. The Nissan LEAF is the best-selling electric vehicle in history, with more than 120,000 units sold since launch. It held nearly 50% of the global EV market share in 2013. Already dominating the EV market, Nissan launched its second all-electric vehicle, the e-NV200 commercial van, in June 2014. Compared to commercial vehicles that use internal combustion engines, the e-NV200 offers reduced running costs as a zero-emission alternative for urban cargo delivery and taxi companies.

Nissan is also working to build infrastructure to accelerate uptake of EV technology. The company is aiming to triple the number of recharging devices in major U.S. cities over the next 18 months. In Japan, there are more than 6,000 chargers available to the public, and Nissan is working with industry players to speed up the establishment of more. In Europe, 1,100 quick chargers have been installed.